Archive for Archive for February, 2014
• Creative Emergence
Creative Emergence It may be helpful to explain two very divergent approaches for Creatives. The first is the deductive approach called Reductionism—“How does this work?” The emphasis is upon taking something apart to determine how it works. The second is the additive approach called Emergence—“What is this?” This is based on the formula: A […]
• Create Your Kidmin Brand
Did you know there are 7,000 varieties of apples in the world? But they are all apples! Did you know there are over 1,000 varieties of bananas? But they are all bananas! Every fruit is a unique kind, but each kind has multiple varieties. When I have traveled overseas, I have encountered varieties of […]
• Making Fishing More Catching
In Torrance, CA there is this Tackle Shop that has this advertising slogan on their Signage: “We Make Fishing More Catching.” I have thought about this as a slogan for children’s evangelists. It has been my purpose to make fishing more catching. It is not my personal resolve to just “feed the fish.” After all […]
