• Cutting Evangelism
Cutting Evangelism? I have noticed that when a church experiences financial troubles the first areas to get cut is evangelism and advertising. I see this as a impulse reaction. Instead of asking “how much?” We should rather ask, “who can we target to reach?”
We do know from Church growth studies that churches that target young families with young children seem to experience the fastest growth. So to cut back on “fishing” for young families with young children is counter-intuitive to me.
Rather than “cutting,” we should be “concentrating” on these target families even in hard times. These families represent giving units and the new building blocks for growth that have the potential to solve our financial crisis. Let’s double our efforts to reach families when things get tuff, plus they need our involvement too.
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